TRAIL SONGS
ILLUSTRATION, TYPOGRAPHY, BRANDING, photography, APPAREL DESIGN, apparel production, tech packs, product sampling, factory communication
Trailsongs.co
Trail Songs is a clothing brand that I started as a passion project over a year ago. I had made it a goal of mine to create a tangible good with my art on it but did not want to attach my name to it, so from that Trail Songs was born. I’ve since designed multiple sell out products and shipped hundreds of orders to 30+ states.
APPROACH: Develop a clothing brand inspired by the vintage Americana clothes that I love to wear, and market them organically. By marketing these products largely through my personal social media I created a personality and relatability to the brand. Trail Songs aims to capture the essence of Austin and its unique lens on traditional Western ideals and imagery.